Our Values

Mission Statement

SWIM helps seldom heard and vulnerable individuals to access resources and opportunities available to live healthy, purposeful lives.  We exist to add social value by giving something back and encouraging the people we support to do the same.  Our activities involve working with government, business, public services and BAME organisations to champion fairness, challenge discrimination and improve well being.

Value Statement

We believe equality and inclusion strengthen our communities, so we work to inspire a sense of belonging in others.  Compassion, Understanding and Respect for the individual and the communities in which they reside underpin our commitment to enabling positive change.  We offer our life experience and skills to equip individuals with the tools they need and empower them to lead better lives.

Our Values 1
Our Values 2
Our Values 3

SWIMs works to build the capacity to employ people and companies who are local to where we are working.

Choosing to work with SWIM you are investing in sustainable solutions and capacity and skills building within your local community.


Peter was responsible for implementing the update EMIS and SystmOne clinical system to accept 111 direct appointment booking during surgery hours from 111 providers. Peter displayed numerous strengths including excellent communication and engagement skills with a range of stakeholders including Local Medical Committees, clinical leads, practice managers and senior management teams. His core skill is his work ethics and ability to overcome challenges and obstacles.

Yasmin Baker

Primary Care Access Lead

North West London Collaboration of Clinical Commissioning Groups


Peter’s positive attitude ensured he was extremely productive, helped with whatever was needed and remained proactive, ensuring the project was always progressing. Peter routinely sent updates to stakeholders at all levels. What stook out was that he made things simple to understand even when explaining quite complicated and intricate matters.

Yasmin Baker

Primary Care Access Lead

North West London Collaboration of Clinical Commissioning Groups


During our time working together Peter and his team led two service redesigns and oversaw the implementation of a new criminal justice service and a new Children & Young People’s service. In both instances, Peter was quick to grasp the strategic vision and translate it into a deliverable plan which he efficiently implemented, from inception to completion. What stood out about Peter were his values and his work ethic.

Philip Breslin

Former Drug & Alcohol Commissioner

Greenwich Council